Your personal anecdote should focus on a problem that your product can solve. And no one cares about results unless they know the problem first. How many product pitches start off with вЂњThis product helped me achieve X results in X amount of timeвЂќ? A lot. The key here isnвЂ™t to focus on the productвЂ™s merits. While I donвЂ™t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy. Start off a pitch with what you know best - yourself. Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if youвЂ™re delivering the pitch via email. If they donвЂ™t solve the problem using your solution, what do they have to lose? You donвЂ™t need to state it in such clear terms - but alluding to the risks at the start of your pitch can help you secure buy-in straightaway. Research their vertical and use the information you found to personalize the pitch immediately.

No one wants to hear a general pitch that would apply to any business.

Tailor the start of the pitch to their vertical.

Unless they know the problem you can solve, they wonвЂ™t be open to hearing how your product is a solution. When starting your pitch, youвЂ™ll want to integrate the following essential elements. But before you can share the productвЂ™s value, you have to hook the prospect. You have to grab your prospectвЂ™s attention so that they actually want to hear the value of your product and how it can help their business. Starting a pitch is arguably the hardest part. You're selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.ДЄs an example, a sales pitch can be broadly focused, like if you're a consulting firm that offers a wide range of services. What is a product pitch?ДЄ product pitch is not much different than a sales pitch, but is specifically focused on a product or service. If you can nail your sales pitch, odds are you'll have more time to talk down the line. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.ДЄ good salesperson should be able to get their message across compellingly and concisely. They're called elevator pitches for a reason.

Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you're doing it wrong. Salespeople are past the point of giving prospects hour-long presentations to sell products or services.

Sales pitches are often referred to as вЂelevator pitchesвЂ™ because they should be able to be delivered within the time constraints of a single elevator ride. A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes.

Change pitch to avoid copyright